Q7. Which of the following is one of the perceived risks of real-time personalization in marketing?
A. Automated spam emails
B. Encouraging unhealthy habits
C. Data being collected, shared, or used in unanticipated ways
Answer
C
Biggest perceived risks of real-time personalization in marketing:
- Security events, like data breaches
- Data being collected, shared, or used in unanticipated ways
- Personalizing interactions that feel invasive or unwanted to consumers
- Inadvertent bias introduced by relying on demographic attributes for interactions instead of behavioral and engagement data
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