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Top Salesforce Experience Cloud Interview Questions for 2022

Top Salesforce Experience Cloud Interview Questions & Answers for 2022.

Q1. What is Salesforce Experience Cloud?

Experience Cloud formerly known as Community Cloud is Salesforce’s digital experience platform (DXP) is built on the Customer 360. Experience Cloud helps you deliver connected digital experiences.

Q2. What can you do with a digital experience built with Experience Cloud?

Some of the common use cases of digital experience built with Experience Cloud are:

  • Customer Service and Account Portals – You can empower your customers to find solutions to their customer-service issues on their own with access to your knowledge base, your service agents, and peer-to-peer support. In addition, give customers access to their data in a member portal.
  • Partner Relationship Management and Channel Sales – Increase your and your partners revenue stream by collaborating on opportunities and deals. Onboard partners quickly by sharing content and training materials.

Q3. Explain Experience Cloud Licenses.

License NameDescription
External AppsCustom digital experiences to engage any external stakeholder, including Brand Engagement and Customer Loyalty. Limited access to CRM objects. The External Apps license can be used with person accounts.
Customer CommunityBusiness-to-consumer experiences with large numbers of external users who need access to case objects or knowledge. The Customer Community can be used with person accounts.
Customer Community PlusBusiness-to-consumer experiences with external users who need access to reports and dashboards and need advanced sharing. The Customer Community Plus can be used with person accounts.
Partner CommunityBusiness-to-business experiences that need access to sales data such as partner relationship management. The Partner Community can’t be used with person accounts.
Channel AccountBusiness-to-business sites and portals that calculate their usage based on number of partners instead of number of individual users.

Q4. What are Login-Bases Licenses?

Each community license can be either a member-based license or a login-based license. To use a login-based license, you first purchase a specific number of logins to be used every month. External users associated with that license consume one login each time they log into a site. However, logging in multiple times during the same day still only consumes one login and, once logged in, switching between sites doesn’t consume extra logins. The ratio between the number of monthly logins you purchase and the number of login licenses that are provisioned in your org is 1–20.

Member-Bases LicensesLogin-Based Licenses
Customer CommunityCustomer Community Login
Customer Community PlusCustomer Community Plus Login
Partner CommunityPartner Community Login
External AppsExternal Apps Login
Channel AccountChannel Account Login

Q5. Do Experience Cloud sites have user or role limits?

Following license types recommended based on the expected number of users listed below:

License TypeNo of Users per Org
Partner Community, Channel Account, or Customer Community Plus1+ million
Partner Community, Channel Account, or Customer Community Plus with Account Role Optimization (ARO)10+ million
Customer Community or External Apps100+ million

Q6. What is Account Role Optimization?

Account role optimization (ARO) is used to ensure the best performance possible for Experience Cloud Sites. ARO minimizes the number of roles created for users with Customer Community Plus and Partner Community licenses. With ARO enabled for an external role-based user who is the only external role-based user on the account, a shared person role is created and assigned to the user. It rolls up to the account owner. 

Q7. Explain various Experience Cloud Templates.

Experience Cloud templates let you build responsive sites for delivering rich, branded spaces for your customers and partners.

  • Customer Account Portal – for customers to access and update their account information
  • Partner Central – for partner channel sales workflows
  • Customer Service – lets users post questions to the community, search for and view articles, collaborate, and contact support agents by creating cases.
  • Help Center – self-service community that exposes the articles that you make available from your knowledge base.
  • Build Your Own (Aura) – provides the basic pages that every Experience Builder site needs such as Home, Create Record, Error, Forgot Password, Login, Login Error, and Register. You can build custom pages as per your need
  • Build Your Own (LWR) – based on the new Lightning Web Runtime (LWR) platform
  • Aloha – a configurable App Launcher template that lets users quickly find applications and access them using single sign-on authentication, including social logins
  • Salesforce Tabs + Visualforce – standard Salesforce structure and tabs that you can customize using Visualforce

Q8. What are Experience Cloud Workspaces?

Experience Cloud Workspaces are used to setup up, and monitor Experience Cloud sites.

Salesforce Experience Cloud Workspaces

 Experience Cloud Workspaces includes the following workspaces:

  1. Builder
  2. Moderation
  3. Content Management
  4. Gamification
  5. Dashboards
  6. Administration
  7. Guided Setup

Q9. Explain Experience Cloud Builder Workspace.

Experience Cloud Builder Workspace lets you brand and design your pages. Create and customize pages, modify or add Lightning components, customize the site’s navigation menu, and manage page-level settings.

Salesforce Experience Cloud Builder Workspace

Q10. Explain Experience Cloud Moderation Workspace.

Experience Cloud Moderation Workspace can be used to:

  • Home Tab – View your site’s home page dashboard and reports for flagged posts, comments, messages, and files.
  • Rules tab – Administrators can set up moderation rules and content criteria for the community.
Salesforce Experience Cloud Moderation Workspace

Q11. Explain Experience Cloud Content Management Workspace.

Content Management Workspace can be used to:

  • Topics Tab – Create a navigation menu and showcase popular topics in your site.
  • Recommendations Tab – Drive Engagement.
Content Management


Q12. Explain Experience Cloud Dashboard Workspace.

Dashboard Workspace can be used to view dashboards and reports for your site. The administrator sets up dashboards that display in the Reporting tabs. Monitor activity and take immediate action in your site from the Engagement tab using Insights.

Salesforce Experience Cloud Dashboard

Q13. Explain Experience Cloud Administration Workspace.

Administration Workspace can be used to update the basic setup of your site. Configure preferences, manage membership, and select branding properties to apply. Set up reputation levels and points to reward members for activity in the feed.

Experience Cloud Admin Workspace


Q14. Explain Experience Cloud Guided Setup Workspace.

Guided Setup Workspace walks you through setting up visibility, processes, workflows, record types, layouts, and assignment rules for Salesforce features. Each setup step gives easy-to-follow directions and navigable links to setup pages.

Salesforce Experience Cloud Guided Setup

15. How can you enable users to use their Social Sign-on to login to their Salesforce Experience Cloud site?

You can set up the authentication provider for Social sites and add the Social Sign-on component to the login page. Two important steps are:

  • Create an Authentication Provider
  • Update the Registration Handler

Read More: Social Sign-On

Q16. How can you tell Customers when there’s too much traffic on your Experience Cloud site?

When your site has higher than usual traffic, customers see the Too Many Requests (TMR) page. The page refreshes every 30 seconds and redirects customers when the site is available. You can customize the page to fit your brand, or use it as is. Find it in the Pages menu in Experience Builder. The TMR page is enabled for sites using enhanced domains and Salesforce’s CDN for Digital Experiences.

The Too Many Requests page is enabled for all sites that use Salesforce’s CDN for Digital Experiences.

Too Many Requests page in Builder

Q17. What are Topics in Salesforce Experience Cloud?

Navigational, featured, and content topics are a fantastic way to organize information and content in an Experience Cloud site. Use topics to structure your site’s content or highlight key discussions. You can create topics or use the topics that organically emerge from site member posts.

Site members can keep up-to-date on topics by following them and, optionally, receiving email notifications for topics they follow.

Q18. What is a Sharing Set in Salesforce Experience Cloud?

A sharing set grants site users access to any record associated with an account or contact that matches the user’s account or contact. You can also grant access to records via access mapping in a sharing set. Access mappings support indirect lookups from the user and target record to the account or contact. For example, grant site users access to all cases related to an account that’s identified on the users’ contact records.

Salesforce Experience Cloud Sharing Set

Q19. What is a Share Group in Salesforce Experience Cloud?

Share groups allow you to share records owned by high-volume Experience Cloud site users with authenticated internal and external users.

High-volume users are limited-access Experience Cloud site users, intended for orgs with many thousands to millions of external users. Because high-volume users don’t have roles, performance issues associated with role hierarchy calculations are eliminated. Use a share group to share records owned by high-volume site users.

Share groups apply across Experience Cloud sites and are associated with sharing sets.

Share Group

Q20. What is Account Role Optimization?

If you expect to have a large volume of business accounts with a single Experience Cloud user, we recommend enabling account role optimization (ARO) to ensure the best performance possible. ARO minimizes the number of roles created for users with Customer Community Plus and Partner Community licenses. The fewer roles, the better the performance of your Experience Cloud site.

With ARO enabled for an external role-based user who is the only external role-based user on the account, a shared person role is created and assigned to the user. It rolls up to the account owner. Without ARO, the default number of site roles (1 to 3) is created and assigned to the user. This optimization can replace the need for possibly thousands of account roles.

Additional Resources

This article will be updated soon, please come back for more Salesforce Experience Cloud Interview Questions.


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