How to Pass Salesforce Certified User Experience (UX) Designer Exam?
1. About the Salesforce User Experience (UX) Designer Exam
The Salesforce Certified User Experience (UX) Designer exam is for candidates who are aspiring or experienced designers wanting to build and design solutions on the Salesforce Platform and should have a baseline knowledge of how to problem-solve and design using core UX concepts, and be able to deliver those experiences using the Salesforce Platform’s core features.
6. Important Topics for Salesforce Certified User Experience Designer Exam
6.1 Discovery: 13% (8 Questions)
User Story – explain the roles of users in a Salesforce system, their desired activities, and what they intend to accomplish
Three Components of User Story
Who – From whose perspective will this story be written
What – What goal will be accomplished
Why – Why does the user need the functionality
A good User Story is governed by INVEST:
Independent: User stories should be self-contained, independent of other user stories
Negotiable: You should be able to make changes to a user story and rewrite it until it is implemented in a time box
Valuable: Each user story should deliver a business value to the user
Estimable: You should be able to estimate and determine the size/effort of a user story
Small: User stories should be small enough to fit in a time box
Testable: User stories need to provide information that is necessary for testing, i.e. to make the development of tests possible
User Story Mistakes to Avoid
The project team didn’t engage in story writing
The who of the user story is an undefined user
The why in the user story is feature specific
The acceptance criteria is too vague
The user story was assigned to the implementation team without a team discussion
What are key skills of UX Designer?
UX Research
Collaboration
Wire-framing and UI Prototyping
User Empathy
Interaction Design
Communication
Common research method categories:
Behavioral methods focus on what people do
Attitudinal methods focus on what people say
Qualitative methods try to answer “Why?” or “How?”
Quantitative methods try to answer “How much?” or “How many?
Common research methods:
Surveys are good for casting a wide net to collect many responses
Card sorting activities are good for grouping things into categories, for example, items in a navigation menu
Contextual inquiry is good for observing a participant in their own environment to better understand how they work
Individual interviews are good for getting detailed information from a user and spending one-on-one time getting to know them or how they use your product or service
Focus groups are good for observing how participants respond to your questions in a group setting, noting similarities and differences to how they work or use your product or service
Usability testing is good for learning how your users experience your service or product by measuring tasks and performance
Context: Go to the users’ environments to understand the context of their actions. In this case, you probably want to visit your users at their desks, rather than in your office or a conference room
Partnership: Develop a master-apprentice relationship with your participant to better understand them, their tasks, and the environment they work in. Immerse yourself in your users’ work by performing the tasks they do, the way they do it. For example, taking customer calls or resolving support tickets
Interpretation: Interpret your observations with the participant. Verify that your assumptions and conclusions are correct
Focus: Develop an observation guide (that is, a list of behaviours, tasks, and/or areas to observe and questions to ask) to keep you focused on the subject of interest or inquiry
Get permission to record—If you want to record the conversation, whether voice or video, get approval from the interviewee first
Keep things informal and human—Engage your participants as you would a friendly neighbour. Picture them as the world expert on their unique perspective. Focus on understanding what makes them tick and how they conceive of what they’re trying to accomplish
Ask open-ended questions—Avoid “yes” or “no” questions based on your assumptions. Open-ended questions get participants talking. And just as Newton’s First Law would predict, after you get a person talking, they tend to keep talking
Practice active listening—Stay in the present moment rather than trying to analyze during the interview. You have time to analyze when you listen to the recording or watch the video later
Ask why—Listen closely for vague or general answers and immediately follow up by asking participants to explain more
The Hawthorne Effect – refers to a type of reactivity in which individuals modify an aspect of their behavior in response to their awareness of being observed
Perceivable – Users must be able to perceive the information being presented. The information cannot be invisible to all of a user’s senses
Operable – Users must be able to operate the interface. The interface cannot require interaction that a user cannot perform
Understandable – Users must be able to understand the information and the operation of the user interface. The content or operation cannot be beyond the user’s understanding
Robust – Users must be able to access the content using a wide variety of user agents, including assistive technologies.
Color Contrast – According to the Web Content Accessibility Guidelines (WCAG) 2.0, the contrast ratio between text and a text’s background should be at least 4.5 to 1. If the font is at least 24 px or 19 px bold, the minimum drops to 3 to 1
Flashing or blinking – Avoid any animations that flash or blink more than 3 times per second
Longer than 5 seconds – Any animations that last longer, or repeat for longer than 5 seconds must include a way to pause or stop the animation
Give a scenario identify use of Screen Flow vs Lightning Component
Distributed Marketing – Distributed Marketing can be used to send email to Lead, Contact or Person Account from right within Salesforce (Sales, Service, Financial Services, or Experience Cloud) using email templates created in Marketing Cloud. It helps customers bridge the gap between corporate marketing, employees, channel partners, and their brand to deliver consistent experiences across corporate marketing and partner networks
Design tokens are the visual design atoms of the design system — specifically, they are named entities that store visual design attributes. We use them in place of hard-coded values (such as hex values for color or pixel values for spacing) in order to maintain a scalable and consistent visual system for UI development
