Free Salesforce Certified Marketing Associate Exam Practice Questions. Please note that these are not actual exam questions and are suppose to validate a candidate’s understanding of some of the key concepts required for passing the exam.
Q1. Which of the following is a CAN-SPAM guideline?
A. Limiting the length of your subject line to 40 characters.
B. Provide a mechanism to opt out.
C. State the CTA briefly, with no more than five words.
Answer
B
CAN-SPAM guidelines:
- Accurately identify the sender in the header information.
- Use a subject line that accurately represents the content of the email.
- Identify the message as an advertisement.
- Include your physical mailing address.
- Honor opt-out requests promptly. Process an unsubscribe request within 10 days, and keep your unsubscribe mechanism operational for at least 30 days after the mailing.
- Provide a mechanism to opt out. You cannot require a subscriber to log in or visit more than a single page to unsubscribe.
