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Free Salesforce Certified Marketing Associate Exam Practice Questions

Q2. Great CTAs (Call to Action) are?

A. Urgent

B. Must contain call to action text such as “Click Here”

C. Highlighted in bright color



Great CTAs (Call to Action) are:

  • Urgent: Use CTAs that create a need for urgent action.
  • Brief: State the CTA briefly, with no more than five words.
  • Action-oriented: Begin your CTA with a verb (download, register, buy, save).
  • Clear and predictable: Be clear and link to a place that doesn’t surprise subscribers.
  • Limited and visible: Focus subscribers’ attention on one to two prominent CTAs.
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