Q2. Great CTAs (Call to Action) are?
A. Urgent
B. Must contain call to action text such as “Click Here”
C. Highlighted in bright color
Answer
A
Great CTAs (Call to Action) are:
- Urgent: Use CTAs that create a need for urgent action.
- Brief: State the CTA briefly, with no more than five words.
- Action-oriented: Begin your CTA with a verb (download, register, buy, save).
- Clear and predictable: Be clear and link to a place that doesn’t surprise subscribers.
- Limited and visible: Focus subscribers’ attention on one to two prominent CTAs.
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