Free Salesforce Certified Marketing Associate Exam Practice Questions. Please note that these are not actual exam questions and are suppose to validate a candidate’s understanding of some of the key concepts required for passing the exam.
Q1. Which of the following is a CAN-SPAM guideline?
A. Limiting the length of your subject line to 40 characters.
B. Provide a mechanism to opt out.
C. State the CTA briefly, with no more than five words.
Answer
B
CAN-SPAM guidelines:
- Accurately identify the sender in the header information.
- Use a subject line that accurately represents the content of the email.
- Identify the message as an advertisement.
- Include your physical mailing address.
- Honor opt-out requests promptly. Process an unsubscribe request within 10 days, and keep your unsubscribe mechanism operational for at least 30 days after the mailing.
- Provide a mechanism to opt out. You cannot require a subscriber to log in or visit more than a single page to unsubscribe.
Q2. Great CTAs (Call to Action) are?
A. Urgent
B. Must contain call to action text such as “Click Here”
C. Highlighted in bright color
Answer
A
Great CTAs (Call to Action) are:
- Urgent: Use CTAs that create a need for urgent action.
- Brief: State the CTA briefly, with no more than five words.
- Action-oriented: Begin your CTA with a verb (download, register, buy, save).
- Clear and predictable: Be clear and link to a place that doesn’t surprise subscribers.
- Limited and visible: Focus subscribers’ attention on one to two prominent CTAs.
 |  |  |  |  |  |
 |  |  |  |
Q3. Which Marketing Cloud feature can be used by subscribers to update their personal information and basic preferences (or attributes)?
A. Subscription center
B. CloudPages
C. Profile center
Answer
C
Reference: Profile Center Marketing Cloud
Q4 Which Marketing Cloud feature is used to customize links and images to match the branding of the authenticated domain that you’re sending email from?
A. Sender Policy Framework (SPF)
B. Sender Authentication Package (SAP)
C. Reply mail management (RMM)
Answer
B
Q5. Which Marketing Cloud feature identifies which messages a subscriber receives from your business?
A. Subscription center
B. CloudPages
C. Profile center
Answer
A
Q6. Which Marketing Cloud feature is a list of IP addresses that are allowed to send email from your domain?
A. Sender Policy Framework (SPF)
B. Sender Authentication Package (SAP)
C. Reply Mail Management (RMM)
Answer
A
Q7. Which testing method is used to send two versions of your Marketing Cloud Email Studio communication to two test audiences from your subscriber list?
A. Send Throttling
B. A/B Testing
C. Burst Sending
Answer
B
 Salesforce Business Analyst Certification Exam Guide |  Salesforce Strategy Designer Certification Exam Guide |  Salesforce Certified Associate Exam Guide |
Q8. Which Marketing Cloud product is used to securely power 1-to-1 advertising across Google, Facebook, LinkedIn, Twitter, Pinterest, and Display at scale.
A. Google Analytics 360
B. Email Studio
C. Advertising Studio
Answer
C
Q9. Which field contains a value that uniquely identifies a subscriber in your Marketing Cloud account?
A. Contact ID
B. Contact Key
C. Subscriber Key
Answer
C
Reference: Subscriber Key in Marketing Cloud
Q10. Which sending method is used to send emails during a specific time every day?
A. Send Throttling
B. A/B Testing
C. Burst Sending
Answer
A
Q11. Which Marketing Cloud product can be used to build smarter email—from basic marketing campaigns to sophisticated 1-to-1 messages.
A. Journey Builder
B. Email Studio
C. Marketing Cloud Personalization
Answer
B
