Salesforce Marketing Cloud Interview Questions & Answers

Q21. What is Guide Template Language (GTL)

Guided Template Language is Marketing Cloud’s newest programmatic language. GTL can be used to create personalized, repeatable content blocks and templates that are data-driven using fewer lines of code than with AMPscript.

Q22. What are some of the key Email Send Optimization techniques?

• Review account and sending procedures
  • Avoid overlapping automations and processes
• Review and streamline data
  • Commit to data hygiene
  • Preload data extensions
  • Follow data optimization best practices
  • Limit the amount of data being passed in an API call
• Reduce content complexity
  • Reduce the number of personalized content blocks
  • Try using Marketing Cloud languages over other coding languages
  • Avoid multiple lookups and complex email coding

Q23. What Sender Policy Framework (SPF)?

Sender Policy Framework (SPF) is a DNS-based email authentication feature that allows senders to publish a list of IP addresses that are used for sending. Basically, SPF records are lists of Marketing Cloud IP addresses that are allowed to send email from your domain, which help ISPs know your mail is legitimate.

Q24. What is DomainKeys Identified Mail (DKIM)?

DomainKeys identified mail (DKIM) is an authentication method designed to detect email spoofing. When DKIM is used, messages are signed with a cryptographic signature to verify a domain is from the authorized owner of that domain.

Q25. What is Domain-based message authentication, reporting, and conformance (DMARC)?

Domain-based message authentication, reporting, and conformance (DMARC) is an authentication protocol that uses both SPF and DKIM to determine the authenticity of an email message. A properly configured DMARC policy can tell a receiving server whether or not to accept an email from a particular sender. It is important to note that not all receiving servers perform a DMARC check before accepting a message, but most major ISPs do.

Q26. What is IP Warming?

IP warming is the process of gradually increasing the volume of mail sent by a new IP address. The goal is to build up at least 30 days of desirable sending history so that ISPs have an idea of the kinds of mail coming from your new IP address. The ramp-up period can take longer than 30 days for some senders and a shorter time for others. Factors such as your overall list size, list quality, send frequency, and subscriber engagement can influence the amount of time it takes for your IP address to be fully ramped up. 

Q27. What is Tokonized Sending?

You can use Tokenized Sending to send contact data that is too sensitive (such as PII or PHI) to be store in Marketing Cloud. Information from customer data systems will transmit to Marketing Cloud only at send time via an API call. Instead of storing sensitive information Marketing Cloud stores a single token per send attribute. This token resembles a standard email address or phone number but does not include any information about the contact. You can also used Tokenized Sending to personalize email sends and segment and filter contacts. Any tracking and deliverability information resides in Marketing Cloud. 

Q28. What is Distributed Marketing?

Distributed Marketing is a managed package. It helps customers bridge the gap between corporate marketing, employees, channel partners, and their brand to deliver consistent experiences across corporate marketing and partner networks. Corporate marketers build and share on-brand, collaborative content in Marketing Cloud. Distributed teams of advisors, partners, and more can view, personalize, and send this content directly from CRM experiences such as Sales, Service, Financial Services, or Experience Cloud.

You can use Distributed Marketing to send email to Lead, Contact or Person Account from right with in Salesforce using email templates created in Marketing Cloud.

Q29. Explain types of Marketing Cloud Tenants.

 The Marketing Cloud edition your company purchases dictates the type of tenant you’re working with.

Tenant Type	Description
Enterprise 2.0	A tenant is the top-level account and all associated business units
Enterprise	A tenant is the top-level account and all associated On-Your-Behalf or Lock & Publish business units
Core	A tenant is a single account
Agency	Each top-level account and each associated client account is a separate tenant

Q30. What is MID?

A unique Member Identification Code, or MID, is assigned to every account (whether it’s Core, Enterprise or Agency) and any associated child accounts. The MID value is used to identify that entity. So, depending on your Marketing Cloud edition, tenants can include single or multiple MIDs. 

• An Enterprise 2.0 tenant includes multiple MIDs for Enterprise-edition accounts
• An Enterprise tenant includes multiple MIDs
• A Core tenant includes a single top-level account with one MID
• An Agency tenant includes only the top-level account. Each associated client account unit is a separate tenant