Salesforce Marketing Cloud Interview Questions & Answers

Q11. What is a Sender Profile?

Sender Profile captures the “From” details of the send, such as sender name and email address. Sender can be specified by choosing from a List of users or providing Name and Email. You can also specify Custom Reply Mail Management (RMM)

Q12. What is Delivery Profile?

Delivery Profile identifies “How” the message is deployed, in particular, which IP (if there is more than one) should be used for send. In a Delivery Profile you can specify:

• IP address
• Header
• Footer

Q13. What is Send Classification?

Send Classification combines sender and delivery profiles and identifies the nature of the send. It consists of:

• CNA-SPAM  Classification
• Sender Profile
• Delivery Profile
• Send Priority

Q14. What is a Send Log?

A send log is a data extension that is created to store specific data about your email sends—beyond the information already stored in tracking. Standard tracking options in Marketing Cloud store email send performance based on a job ID (or a system created ID) at the time of send. You can use a send log to track additional information about the send, based on what matters most to your business.

Q15. Where can you use REST and SOAP APIs offered by Marketing Cloud?

Marketing Cloud REST API

• Contact Builder
• Content Builder
• GroupConnect
• Journey Builder
• MobileConnect
• MobilePush
• Personalization Builder

SOAP API

• Automations
• Content creation
• Subscribers and lists
• Tracking
• Triggered sends
• Other email activities

Q16. What are the out of the box Journey Builder Entry Sources?

Entry Sources represent areas where contacts data or lists of customers are found in the Marketing Cloud. Out of the box Journey Builder Supports following Entry Sources

1. Data Extension
2. API Event
3. Cloud Pages
4. Inbound Chat
5. Salesforce Data
6. Event

Q17. What are out of the box Journey Builder Activities?

Journey Builder Supports following out of the box Activities that can be configure affect each contact until they reach a goal or the end of the journey. It is also possible to create custom activities:

• Messages are content sent to contacts such
  • SMS
  • Email
  • WhatsApp
  • Push Notification
  • Inbox
  • In-App Message
• Advertising
  • Ad Campaign
  • Ad Audience
• Flow Control
  • Wait by Duration
  • Wait Until Date
  • Wait by Attribute
  • Decision Split
  • Path Optimizer
  • Engagement Split
  • Random Split
  • Join
  • Wait Until Event
  • Scoring Split
  • Frequency Split
  • Wait Until Chat Response
  • Interaction Studio Decision Split
  • Einstein STO
• Customer Updates – automatically update a contact’s data in a data extension
  • Update Contact
  • Interaction Studio Activity
• Sales & Service Cloud –  interact with the Salesforce Sales & Service Cloud. These are available if Marketing Cloud Connect is installed
  • Contact
  • Task
  • Convert Lead
  • Case
  • Account
  • Lead
  • Campaign Member
  • Object Activity Opportunity

Q18. What is Database of Record?

Database of record (DBOR) is the system where you store the most accurate and up-to-date information about your customers, DBOR is the source of truth about customer information. E.g. Service Cloud

Q19. What are the levels of content complexity based on a Content Builder email?

• Static – a single block of HTML-based content with no personalization.
• Simple – a single block of HTML-based content with some personalization for each subscriber, added at the time of send.
• Moderate – up to 3 HTML-based content blocks. At the time of send, data found in a data extension not in the send’s audience is reviewed and added to the email as personalized content for a specific subscriber.
• Advanced – more than 5 HTML-based content blocks. It includes multiple personalization substitutions, uses impression regions, and multiple data extension lookups.

Q20. What is AMPscript?

AMPscript is a Salesforce proprietary scripting language that interacts with Marketing Cloud emails, landing pages, SMS and MMS messages, and push notifications. Using AMPscript you can:

• Add personalized, unique content for each subscriber.
• Display content based on certain conditions.
• Format data values.
• Search and retrieve relational data in multiple data extensions.