Top Salesforce Marketing Cloud Interview Questions & Answers for 2024.

Q1. What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is an integrated customer engagement platform that enables you to deliver personalized customer engagement at scale on every channel, from email to web, mobile, social, and digital advertising.

Q2. What is an Audience in Salesforce Marketing Cloud?

An audience represents a collection of contacts that are grouped based on attributes that are used when they receive a message. An audience draws information from a sendable data extension. 

Q3. What is Audience Builder?

Marketing Cloud Audience Builder is used to segment subscribers to better target email sends.

Q4. What is a segment?

A segment represents a group of people who meet a set of user-defined criteria.

Q5. What is Audience Studio?

Audience Studio is used to create complete data profiles, discover new insights and use third party data sources.

Q6. What is Data Studio?

Data Studio is used for audience discovery, data acquisition and data provisioning. It can be used to create richer audiences for Marketers. Monetize data with full transparency and control.

Q7. What is Datorama?

Datorama is used to integrate data from marketing and advertising platforms, web analytics, CRM, ecommerce, and more. It can be used to analyze the data, optimize performance within campaigns, discover insights in real time, and then act on them.

Q8. What is Journey Builder?

Journey Builder is used for campaign planning and execution. It is used to automate campaigns that guide customers through a series of interactions with a brand. Journey Builder communicates seamlessly across email, SMS, push notifications, ads, landing pages, and apps. Tailors the customer journey based on real-time events like purchases, mobile app downloads, reading an email, or closed service cases. Continually adjusts customers’ paths based on their current or predicted behaviour.

Q9. What is Interaction Studio?

Interaction Studio (formerly Evergage) is used to visualize, track, and manage customer experiences with real-time interaction management. It can be used to tailor interactions with customers and prospects to increase loyalty, engagement, and conversions.

Q10. What is Email Studio?

Email Studio can be used to build emails, segment and target audiences without any coding. Tracking in Email Studio can be used to view email opens, clicks, undeliverable messages and other metrics. It can also be used to capture how many emails are forwarded and how many new subscribers each forward generates. It can be used to create a subscriber list from tracking data to monitor subscriber and list performance.