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Salesforce Certified Pardot Consultant Exam Guide

Salesforce Certified Pardot Consultant Exam Guide.

1. About the Salesforce Certified Pardot Consultant Exam

The Salesforce Pardot Consultant credential is designed for those who have experience implementing Pardot solutions in a customer-facing role.Candidates should be able to design and implement Pardot solutions that meet customers’ business requirements and contribute to their long-term success.

  • Content: 60 scored, multiple-choice/multiple-select questions and up to 5 non-scored questions
  • Time allotted to complete the exam: 105 minutes
  • Passing score: 68% (41 out of 60 Questions)
  • Registration fee: USD 200, plus applicable taxes as required per local law
  • Retake fee: USD 100, plus applicable taxes as required per local law
  • Prerequisite: Salesforce Pardot Specialist credential

2. Salesforce Certified Pardot Consultant Exam Outline

Evaluation: 17%

  • Given a scenario that includes an assessment of a customer’s current Salesforce and Pardot landscape as well as business objectives, analyze and make recommendations on a path forward.
  • Design a strategy to identify customer business needs based on marketing trend using currently available tools and methods.

Account Configuration: 20%

  • Articulate the implications and importance of technical setup.
  • Develop a plan to maintain data integrity during data migration.
  • Given a usage governance plan, develop and recommend a strategy that addresses organization and authorization (or access).

Automating Business Processes: 17%

  • Given a scenario, recommend the best automation tool(s) (automation rule, segmentation rule, dynamic list, completion action).
  • Given a scenario, design a sequence of events in Pardot to complete a marketing initiative (assets, automations, notifications, etc.).
  • Given a scenario, develop and implement a lead nurturing strategy.

Email Marketing: 10%

  • Apply email marketing standards and best practices to customer business needs.

Lead Management: 14%

  • Given a customer scenario, develop and recommend a lead generation strategy including Pardot assets.
  • Given a lead qualification threshold, classify prospects appropriately.
  • Given a scenario, recommend a model to route qualified and unqualified leads across the business.

Personalizing the Prospect Experience: 8%

  • Recommend ways to personalize the prospect experience.
  • Design a strategy to meet a company’s consent management requirements.

Reporting, Metrics & Analytics: 11%

  • Recommend the technical set-up requirements for reporting and analytics.
  • Identifies reporting methods to solve a given scenario.

Salesforce Engage: 3%

  • Configure Salesforce Engage for sales use.
  • Summarize the benefits of Salesforce Engage.

3. Salesforce Certified Pardot Consultant Exam Guide

4. Salesforce Certified Pardot Consultant Certification Exam Trailmix

  • Not available right now

5. Important Topics for Salesforce Certified Pardot Consultant Exam

5.1 Evaluation: 17%

  • Pardot Business Units

5.2 Account Configuration: 20%

  • Pardot Setup
  • Data Migration

5.3 Automating Business Processes: 17%

  • Automation rule
  • Segmentation rule
  • Dynamic list
  • Completion action
  • Lead nurturing strategy

5.4 Email Marketing: 10%

  • Email marketing standards and best practices

5.5 Lead Management: 14%

  • Lead generation
  • Pardot assets
  • Lead qualification threshold
  • Lead Routing

5.6 Personalizing the Prospect Experience: 8%

  • Consent Management

5.7 Reporting, Metrics & Analytics: 11%

  • Reporting and analytics

5.8 Salesforce Engage: 3%

  • Salesforce Engage Configuration
  • Benefits of Salesforce Engage

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