Salesforce Marketing Cloud Interview Questions
Q31. What are Tenant Endpoints?
Marketing Cloud also assigns a unique, system-generated subdomain to each of its tenants. Your subdomain will be represented by a 28-character string starting with the letters “mc.” When your subdomain is appended to Marketing Cloud APIs, it creates endpoints that are unique to your tenant. Only your tenant can use your endpoints. No other Marketing Cloud customer can use them for their API requests.
For example if a tenant tenant has subdomain: mc563885gzs27c523-63k636abcd
Then these are their endpoints:
REST API endpoint: mc563885gzs27c523-63k636abcd.rest.marketingcloudapis.com
SOAP API endpoint: mc563885gzs27c523-63k636abcd.soap.marketingcloudapis.com
Q32. What are Business Units?
Business units are available with an Enterprise or Enterprise 2.0 tenant. A company with multiple divisions or brands can create a business unit for each brand, so that users within that business unit can access only their brand-specific content. You can then use user roles and permissions to control what users can do within a business unit. You can also use business units to control user access to develop API requests.
Q33. What are different types of Journey Statuses?
| Status | Description |
|---|---|
| Canceled | A Single Send journey was canceled before the scheduled date and time. |
| Deleted | The journey was deleted. |
| Draft | A fully editable version that has not been activated. There are no active customers running through or waiting in it. |
| Running | The most recently activated version. Once activated, it becomes the primary version. |
| Scheduled | The Single Send journey is scheduled to send at the specified date and time. |
| Sent | A Single Send journey started or sent a message on the specified send date and time. |
| Stopped | A running journey version can be stopped at any time. Customers in that version of the journey are ejected and the journey becomes inactive. |
Q34. What is Sender Authentication Package (SAP)?
Sender Authentication Package (SAP) is a Marketing Cloud account branding tool that allows you to customize links and images to match branding for the authenticated domain you’re sending email from.
SAP Features:
- Account Branding – This feature brands your account with your chosen authenticated custom domain. This feature modifies view-as-a-webpage, link and image wrapping, and removes all references to Marketing Cloud in favor of your custom authenticated domain
- Private Domain for Email sending – This feature assigns a domain used to send email. This domain acts as the From address for your email sends. Salesforce Marketing Cloud authenticates your email sends using the Sender Policy Framework (SPF), Sender ID, and DomainKeys/DKIM authentication
- Custom Domain for CloudPages – This feature includes a private domain for CloudPages
- Dedicated IP Address – This feature assigns a unique IP address to your account. All email messages sent from your account from Marketing Cloud use this IP address. This IP address represents most of your sending reputation
- Reply Mail Management – This feature controls the replies you receive from your subscribers. You can assign filters for out-of-office messages and manual unsubscribe requests
Q35. What’s the purpose of a Tenant-Specific Endpoint?
Each Marketing Cloud account exists within a tenant, or a top-level account with any associated business units. Tenant-specific endpoints are individualized addresses that you can use to communicate directly with Marketing Cloud (e.g. REST and SOAP API requests, FTP activities, and MobilePush interactions). Instead of sending requests to a generic endpoint that needs to be routed and bounced around a system before it finally reaches its destination, you get a direct address that handles only your requests.
Key benefits of Tenant-Specific Endpoint:
- Improved Security – Manage security needs (such as certificates) more easily, and better govern access to Marketing Cloud
- Lower Latency – Route requests directly to Marketing Cloud, and avoid bouncing around multiple instance locations
- Better Disaster Recovery – Limit repair efforts to only those instances that need help without preventing access to other users
- Improved Uptime – Limit performance issues to a specific subset of users instead of causing larger outages
Some of the Tenant-Specific Endpoints are:
- SFTP location
- REST API and Authentication requests
- SOAP API requests
- Secure Single Sign-On (SSO) requests
- MobilePush SDK interactions
- LINE Account access
This article will be updated shortly; please return for additional Salesforce Marketing Cloud Interview Questions and Answers!
Additional Salesforce Marketing Cloud Resources
- Salesforce Marketing Cloud Email Specialist Exam Guide
- Salesforce Marketing Cloud Administrator Exam Guide
- Salesforce Marketing Cloud Developer Exam Guide
- Salesforce Marketing Cloud Consultant Exam Guide
- Salesforce Marketing Cloud Implementation Guides
Nice content .Keep going !!
Thanks Pranav!