Salesforce Announces Einstein GPT.
Salesforce today launched Einstein GPT, the world’s first generative AI CRM technology, which delivers AI-created content across every sales, service, marketing, commerce, and IT interaction, at hyperscale.
Einstein GPT will infuse Salesforce’s proprietary AI models with generative AI technology from an ecosystem of partners and real-time data from the Salesforce Data Cloud, which ingests, harmonizes, and unifies all of a company’s customer data. With Einstein GPT, customers can then connect that data to OpenAI’s advanced AI models out of the box, or choose their own external model and use natural-language prompts directly within their Salesforce CRM to generate content that continuously adapts to changing customer information and needs in real time.
Some of the other announcements are :
- Einstein GPT for Sales: Auto-generate sales tasks like composing emails, scheduling meetings, and preparing for the next interaction.
- Einstein GPT for Service: Generate knowledge articles from past case notes. Auto-generate personalized agent chat replies to increase customer satisfaction through personalized and expedited service interactions.
- Einstein GPT for Marketing: Dynamically generate personalized content to engage customers and prospects across email, mobile, web, and advertising.
- Einstein GPT for Slack Customer 360 apps: Deliver AI-powered customer insights in Slack like smart summaries of sales opportunities and surface end users actions like updating knowledge articles.
- Einstein GPT for Developers: Improve developer productivity with Salesforce Research’s proprietary large language model by using an AI chat assistant to generate code and ask questions for languages like Apex
- ChatGPT for Slack, built by OpenAI: The app provides new AI-powered conversation summaries, research tools to learn about any topic, and writing assistance to quickly draft messages.
Einstein GPT is currently in closed pilot.
You can read more about Einstein GPT announcement here!
Additional Resources
- Why Einstein GPT Marks the Next Big Milestone in Salesforce’s AI Journey
- Salesforce Ventures Launches $250M Generative AI Fund
- Einstein GPT for Salesforce Developers
Written By…
Umesh is a 2x Salesforce & Copado Certified Salesforce Consultant with rich experience in Salesforce Marketing Cloud & Salesforce Administration.
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